127: Time To Rebrand Everything As Disruptive
Forget innovation! What do tiny homes and bone broth have in common? Disruption!
As I said a few posts ago, forget about innovation already! Everyone already does it – it’s not interesting anymore. In fact, it’s probably past time we all changed our job titles: Chief Disruption Officer sounds way cooler than Chief Innovation Officer. Plus you get a much better acronym CDO vs CINO (you know, CINO is a four letter word). Just think about doing a search and replace on all of your job titles and documentation, don’t you think you’d get so much farther as a “Disruption Manager” running a “Disruption Program”, reporting to the “Director of Disruption” (almost sounds like a Batman villain. Oh yeah, I thought I saw him hanging out and grabbing a drink with the Joker and the Penguin the other day.)
It’s time to think disruption. and thinking disruption is much easier than you think.