face your killer

Facing Your Killer: Make It Existential

One of the other exercises we use, which we find very rarely used in many companies who have been around for a long time – established, high or consistently profitable companies who don’t really need to worry about their customers or their product, imagines what, or who would be your killer.

Startups do this all the time: even if they’ve been able to gain some traction, revenues, and even profit, they are inordinately sensitive to the possibility of another startup, or even another big company, entering their and space and literally completely obliterating the need for them.