167: With Innovation and Disruption, Its OK To Be Creepy

creepy

If you hear the word “creepy”, maybe you are on to something innovative and disruptive

Raw Transcript

Good morning everyone and welcome to think future podcast I mean host Chris Kalaboukis And once again we’re coming to you live from deep in the heart of Silicon Valley California.  I was at an ideation session the other day and this was one of our patent development ideation sessions and as we were going through and developing interesting new forward thinking disruptive ideas.  Somebody use the word creepy.  Describing one of the ideas and I thought to myself yes we are making progress we are coming up with disruptive ideas.  So I told this little story when people start talking while that’s idea that day the is a little creepy I’m not sure if we want to go there it’s a little too edgy for us.  So I tell us a little story about the scientists who hasn’t had a shower for twelve years hasn’t touched water for twelve years well he has washed his hands but he hasn’t had a shower for twelve years twelve years ago he invented a bacterial spray that kills unhealthy bacteria and includes healthy bacteria so what he would do is he would spray it on himself had to tell.  And.  The bacteria in the spray would eat the negative bacteria on him that the smell inducing bacteria the dirt inducing bacteria.  In would introduce healthful bacteria and this scientist hasn’t had a shower in twelve years now.  I believe I first read this story when he had been interviewed on that snake show and it was a couple of other methods not show the Today show.  And there was a couple of other articles about him and all the articles we’ve played for you oh isn’t this gross isn’t this horrible that this guy hasn’t had a shower for twelve whole years it’s awful Who would want to do something like this.  But when they talk to him in the interview first of all people who work with him said well he smells like a normal person he doesn’t smell off or rank or anything like that that the spray is actually working.  And then secondly if you think about it the reason why he actually went and did this was was because he wanted to save water.  So he predicted that at some point in the future we would have issues with water which is exactly what’s happening in places here like California where we’ve had drought for the last four years and we’ve only just alleviated it this year.  There’s plenty of places in the world where water is very scarce and using it to bathe ourselves is probably big waste when we should be using it to drink.  So this scientist decided to come up take it upon himself and experiment upon himself with this spray and.  It’s not so bad there was another website which did a even more oh this is disgusting story about him and they tried the spray themselves apparently and they said i had its not what I would do.  But see the interesting thing about this is that when I talk about this story and when people hear about this story a lot of people feel uncomfortable.  They feel.  You right that’s the terror that most people use when they hear something like that but the reality is that what this guy has done has created he’s created a disruptive innovation and more than likely something that we will be you.  Zing at some point in the future if and when now if it’s a big question if.  We go through a period of time where water is extremely scarce if we go through a period of time where water starts to be extremely scarce then this guy’s invention is probably going to be worth a lot of money and a huge deal I mean if feels weird and creepy and disruptive but it’s the future it may very well be the future of showering.  I mean I can foresee a time when if we do have issues with water that this gentleman or this scientist spray becomes something that we all have in our home so instead of stepping into a shower and being blasted by water until we’re clean we step into a shower and we get sprayed in this fine bacterial mist that this guy has created over generations of this formula have created later and then we step out and we’re just as clean as we would be if we were in a shower of water.  So when you feel uncomfortable when you feel a little edgy when you hear the word creepy then it’s probably pretty likely that the ideas that you’re generating are something that’s innovative and on the edge and disruptive when you hear the words Well I’m not so sure that we want to go there then you’re probably on the right track of generating ideas that are cutting edge and innovative.  So don’t shy away from.  Those kind of ideas those are exactly the kind of ideas that unlock innovations Now you may not specifically want to go ahead and develop that specific creepy idea today.  But it may be something that you would be able to develop tomorrow Now think about it I sometimes these creepy edgy disruptive ideas are not only uncomfortable they skirt the edges or actually go out there and break the law.  Now I’ve talked before about how some industries like the cable industry and there’s some of his numbers of others industries that actually work in this little innovation are law vacuum where there are no specific laws to cover what they’re doing just yet it was working in that space too but they go ahead and do something anyway so.  When you are seeing these ideas that are a little bit edgy maybe they’re the bend or break some ethical code or moral code it doesn’t mean you have to stop thinking about them but maybe variations of those ideas are something that you can actually think about implementing as part of your innovation program or patent development program.  Anyways so if you feel upset if you peel it feel uncomfortable if you think is true or if you think creepy then it’s pretty likely that you’re on the right track to developing innovative ideas that’s it for me for today see you next time and until then don’t forget to think future.