Kickstarter and Indiegogo are so passe! If you are looking for funding and you are in a specific niche, such as health, then you have to hit up these new crowdfunding sites: if you ask me this is the new hot wave of crowdfunding – it makes sense, as Kickstarter and Indiegogo get too full of noise, people looking for specific and interesting ideas will gravitate away from them. As I mentioned in an earlier post, some of the most interesting stuff at Kickstarter is not in the top ten – these sites will at least give these startups a fighting chance of finding capital.
When Dave Chase was looking to crowdfund his new company, Avado, last summer, he bypassed well-known sites like Kickstarter and went straight to Medstartr, which caters to health-related startups.
Redmond, Calif.-based Avado makes technology tools that patients and physicians can use to communicate with each other—a mission that resonated with Medstartr’s audience of health-minded individuals. Within two months of posting a video and description of Avado on the site, Chase surpassed the $5,000 fundraising goal he had set and ended up bringing in $7,585.