Dateline 11/1/2018: Washington, DC, United States: Everyone knows how difficult it can be to determine a foods carbon footprint from the labeling – what with nutritional information, pesticide, allergy and carbon footprint labeling on each and every food product, either packaging sizes have to increase, which is anti-ethical to the reduction of waste, or another solution needs to be found. The FDA, in concert with a consortium of food producers, such a General Mills, Altria and Coca-Cola, are teaming up to make food labeling much easier and less wasteful. In a number of test markets around the country, the current expansive food labels will be replaced with a simple barcode and ID number, which can be stuck on everything from an apple to a box of cereal. By using a scanning wireless phone, or simply by texting the ID number to the FDAINFO SMS robot, you can get a complete electronic food label sent back to your device. Product marketing folks are ecstatic “We can finally get back to real box design” says Fred Miller of Philippe Becker Design, “What with all the government mandated product labeling, package design didn’t have room for anything but label. This new sticker will finally let us design again”
About 6 years ago, I wrote a set of predictive stories about what life would be like 10 years out. Really interesting to go back to that time and see how much of that is on the way to actually happening: some of it – like 3d printers, are definitely moving along at a rapid clip. Others, not so much. I thought that you might find some of these interesting, so I’ll send them out in addition to my regular scheduled programming. Hope you enjoyed, and that it spurs some new thinking!