If you ask me, the most difficult thing about getting your start up off the ground, is not coming up with the idea. It’s not even developing the idea. I mean with all of the fantastic computer languages that are out there, the development frameworks, the amazing amount of developers out there, there really is no shortage of people willing to work on your startup idea. So coming up with the idea, and developing the idea, and launching your idea, is not really the tough part. The tough part is getting people to your site, or getting them to download your app. Just getting the word out.
As I said before, promoting your startup from scratch is incredibly hard. Believe me, I’ve been through at least two startups which didn’t thrive solely due to the fact that the word never got out.
In fact, I’ve been trying to promote this blog over the last little while (not sure if you’ve noticed )
I remember a while back, a number of years ago you were able to buy into email newsletters and post ads in email newsletters as well as doing AdWords and other things somewhat that, but nowadays the practice is shunned. Almost everyone tells you, roll your own email list. But the thing that they don’t tell you is that it’s incredibly difficult to build your list from nothing. They all say “just put a email sign up form on your site, and build your email list”. That’s great, if you actually have visitors to your site. If no one visits your site, no one can sign up to what you do.
A new startup called Justuno, has an interesting idea. What they do is they offer you, as a site owner, or a shop owner, e-commerce site or whatever the ability to offer an incentive on your product or service based on some type of social media adoption. So for example, let’s say you want to build your list of Twitter followers, or you want to be added to more people’s Google+ lists, or you want more Facebook likes or you want your product or site to be be tweeted about.
Justuno allows you to set up a promotion, on your website, so you can provide some kind of giveaway in return for a like, a tweet, a follow or even signing up to your email list. If you take a look to the left on this page, you’ll see little tab that says Free Book. I’ve installed Justuno on my site to test it. So when you click on the little tab you will get little fly out window which will ask you to either like the thinkfuture page on Facebook, tweet about the thinkfuture page, follow me or add me to your Google+ list. In return you will get a free code which will allow you to download a free copy of my book Wonder Man Machine. If you just email me the code I will send you a copy of the book.
Now I haven’t implemented it yet, but you can also provide an incentive for your visitor to join your email list. And as I mentioned earlier even though there are so many more ways in which to communicate, email is still king when it comes to e-commerce. And as a matter of fact there are still plenty of new startups out there who are still doing interesting things in the email space.
So if you’re looking to build more followers, get more tweets about your product, or get more likes, you should give Justuno a try – I’ll be using it and will report back my findings after a few weeks and let you all know how it worked out.
This has been a sponsored post for Justuno