To CES, Or Not To CES…
That is the question – to suffer the slings and arrows of being involved in a overwhelming sea of new products with a zillion others, or to just say no and attempt to build your audience in other ways.
If you ask me – CES has really morphed into the “one tech show to rule them all” – in the absence of Comdex (which if you ask me, used to be the one show when it came to products like this) – if you can classify an “app” as “electronics”. Which apparently, you can.
Its funny – I was always under the impression that with things moving the way they are on the internet, that trade shows would just be a thing of the past. With the vast array of communications technologies that we have, do we really need to ever meet face to face? Ah, but there is nothing like real face to face contact – we have yet to figure that out – until of course we have life size android versions of ourselves which can mimic every aspect and nuance of our body language and are mostly pre-programmed to act like us and shun other androids of people we don’t like. But until then, there is nothing like the face to face contact.
I use business cards from moo.com, you know those little thin cards? I have a pic of my eyes on one side and on the other side my contact information. Every time I give out one of those cards I get a great reaction – like “Cool card!” and “I have to get me one of those too!”. The other day I was at a networking event and I gave out the cards and got the same reaction. but I also got one more. He said: “How are those working for you? Are they getting you any more business?”
Of course I’d never thought of that. Outside the “cool” factor – I’m guessing that they were memorable – I’m not sure they actually translate to more business in and of themselves. The more business just comes out of following up. You can make that initial contact with a plain old card – that’s not what brings you more business. The business comes out of that continuing contact. But if you make that contact in the first place, whether with a cool card or not, then it wont matter at all. So yes, CES if you can.
Mark it down for next year if you didn’t go this year. But, Chris, you say, what if I don’t have anything I can talk about there then? A year could be 3-4 startups from now! Trust me, you will.
As I said before, the road to success requires luck, the only thing you can do about it is to expose yourself and your ideas to as many people as you can. You never know who will pick it up or when your idea will take flight.
It might be a depressing thought – but when it comes to success, and dating, and business – its a numbers game – you have to communicate your message to as many people as you can afford to – both time and money – and see who picks up. And always, ALWAYS, follow up. With everyone.
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