I’ve been reading a lot lately about how some startups get started and find traction I’ve been seeing some interesting patterns – namely one which seems to work in almost all cases, and that is simply repeating your message over and over and over until you get noticed.
Works for almost anything. If you blog, just blog like crazy and you will eventually get noticed. If you are an author, write and publish like crazy and eventually you will get noticed. If you are a musician, write, record and publish songs like crazy and you will get noticed. Just produce like crazy, and you will get noticed.
Famous blogger I know actually teaches a class where he says “just keep on blogging and eventually you’ll get noticed”.
The writers at a independent publishing house called Realm & Sands have put out a book called Write. Publish. Repeat. , where one of the key lessons they teach is: just keep writing. Produce like stink, get a ton of books out there, and eventually you will get noticed.
There is a little computer repair business near here called Cheap Squad who got customers by one of their founders posting their service on Craigslist 30 times a day! – after a while they got noticed.
I read in The Science of Marketing that there is really no such thing as over-tweeting. People who tweet more get seen more. And repeating the same or a similar tweet is actually a good idea, since some of your followers may have missed it at some point.
Of course, you old-line marketers out there will just say “but Chris, this is nothing new. Is what advertising is all about. If people see your message often enough and long enough, you will get customers” this is true. However, it used to be $$$ in order to get your message out. Now its free or cheap. Just requires labor. And if you produce content, no matter what kind of content it is, all you have to do is keep on producing it.
Moral: Work. Repeat. Win.
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