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This episode: The Marketers
I’ve never been able to create, launch and run a successful program without some marketing help. You need marketing in order to sell your program, keep it top of mind for the duration of the program, help you to come up with the theme and materials of the program, and generally assist in building communications and outreach. You can use marketing personnel who typically talk to your customers, or ideally internal communications folks who already have the pulse of your internal corporate culture. You may be able to do it on your own, if you have a marketing background, but I suggest that you get help here – you want the program to look professional, and there is nothing like professional designer’s touch. You will need a theme, imagery which matches that theme, copy which matches that theme, and a communications plan which describes what you say when and to whom.