109: Everyone Just Wants Their Own Unicorn
Is Your Innovation Program A Failure Is It Doesn’t Produce A Unicorn?
So now it sounds like leaders of enterprises are now looking at those companies and using a unicorn as a yardstick for the success (or failure) of their internal innovation initiatives. I’ve heard a number of times now, that when leaders launch internal crowdsourced innovation programs, not only do they ask for the the employees to come up with the enterprise’s next “billion dollar business”, they expect it. Apparently, even large enterprises think that innovation needs to be insanely profitable (although not particularly massively huge, game-changing or disruptive since that may be a threat to the business) – even enterprise leaders want unicorns to call their own. (Why not, they are so cute, aren’t they?)