thinkfuture
Disruptive innovation is often fraught with unknowns and assumptions. But that doesn’t mean it has to be “risky business.” By utilizing a different type of approach–an approach that systematically attacks the most critical unknowns with tailored, low-cost experiments–innovators can systematically “de-risk” their strategies and thereby increase their chances of success while lowering the associated investment cost.
via Not-So-Risky Business – Forbes.com.
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