• Capitalism is great
• One failure of capitalism: if a great idea has no business model, it’s unlikely to be pursued – if it doesn’t make money, it won’t happen.
• For innovative new products, we need to measure a different metric – JOY
• Some ideas are AMAZING, but they don’t make money
• Even if they are great, you have to look at them through a commercial lens
• The ideas go away when companies can’t figure out how to make money at it
• The idea must fulfill the customer’s desire – you must bring them joy, and the money will follow.

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