• Are you lazy? Are your customers lazy?
• Do your customers prefer things to be done for them?
• Then why do you force your customers through your hoops?
• People don’t want to “bank”; they want their money managed.
• People don’t want a mortgage; they want a home.
• People don’t want a car loan; they want a car.
• Are you making your customers jump through hoops to work with you?
• Are you worried that talking to your customers will reveal how far off your products are from what they want?

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