• Do you deny human nature when you design your products?
• When you try to make humans better, most of the time, your efforts fall flat.
• Do you expect too much of your customers? Like rational behavior?
• It’s near impossible to change human nature, so you need to work with it, not against it
• Communism and socialism fail because they expect people to change their essential human natures
• Acceptance of Reality is sometimes challenging for humans to understand
• We can’t stray too far from the norms of human nature

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