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292 The Jobs To Be Done Theory Of Innovation

  • Why do disruptive innovation efforts fail so often?
  • Is innovation all about meeting customer desires?
  • JTBD Theory creates a “job description” of the customer’s desires
  • There is the “job” and “how is the job done.” 
  • Similar to things I’ve been talking about
  • There is always a mismatch between demand and supply
  • We can use technology to capture the customer’s desire and write a job description for the customer.
  • Once we know the job to be done, we can go on and use technology to fulfill the job to be done.

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