293 Innovation Is Meaningless

• Do you feel that innovation is meaningless?
• An actual quote from the leader of an innovation group “At this point, thinking about the future is meaningless.”
• Falling back on short-term thinking is a mistake
• They don’t see the ramifications of this
• Look beyond the crisis – surf on it or hide under it
• Take the crisis and use it as an opportunity for your company to grow
• Example: we learn to eliminate commuting due to COVID, leading to healthier employees, an improved environment, and lower facility costs.

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