304 Plant Based Food Science Innovation with Shashank Gaur of Elmhurst’s Milked

• Innovating in plant-based beverages and foods – Creating 40+ products a year – experimentation works!
• The Innovation Lifecycle – grass-roots ideation – research and rapid prototyping to test product
• Agile innovation – tough to create category-busting products, but it can be done.
• Breaking out of the “shelf-space” slots – no need for shelf space if online
• Super unique and different: need to gather feedback and iterate – the brand is expected to be different
• Creating new ingredients starts with patenting – the need to protect the formulation before it goes public.

video

audio