304 Plant Based Food Science Innovation with Shashank Gaur of Elmhurst’s Milked

Innovating in plant-based beverages and foods – Creating 40+ products a year – experimentation works!
The Innovation Lifecycle – grass-roots ideation – research and rapid prototyping to test product
Agile innovation – tough to create category-busting products, but it can be done.
Breaking out of the “shelf-space” slots – no need for shelf space if online
Super unique and different: need to gather feedback and iterate – the brand is expected to be different
Creating new ingredients starts with patenting – the need to protect the formulation before it goes public.