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318 Telling Stories with Ty Montague @ co:collective

Ty Montague is co-founder and CEO of co:collective, a creative and strategic transformation company who serves clients like Google, YouTube, IBM, PUMA, Microsoft, MOMA, Infiniti, Capital One, and Timberland.  Ty believes that there are businesses who are “storytellers” and “storydoers. “Storytellers” are traditional brands like McDonald’s, United, and Clorox: They tell their stories through classic advertising. But co:collective is more interested in transforming businesses into “storydoers,” which are brands like Apple, Toms, and Jet Blue that communicate primarily through innovation and customer experience. In other words, their work does the advertising and growth for them.  Ty has been named one of the 50 most influential creative people of the past 20 years by Creativity Magazine and was featured on the cover of Fast Company Magazine.

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