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342 Changing The World with Mordecai @ Mordecai, Inc.

Mordecai is an award-winning Innovation leader, pioneering lauded work across technology, product, and culture for the world’s top brands, including Hyundai, with whom she created and ran Innocean’s Innovation & Partnerships group. Her work at Hyundai includes a ground-breaking suite of AR-driven tech for Hyundai in partnership with Live Nation, and the launches of Future Of Mobility efforts with Hyundai’s Robo-Taxi and Mocean Labs Car Sharing venture. Before Innocean, Mordecai ran innovation at OMD’s Ignition Factory for clients Apple, CBS, Warner Bros., Hilton, Experian, and through her consultancy, Mordecai Inc., she created award-winning work for clients including Pepsi, ASOS, Reddit, British Fashion Council, MTV, and Soho House globally. Mordecai is an industry activist and a globally-recognized innovation leader. She attributes her industry-leading work to her pedigree as an activist, and culture-moving approach. She is focused on solving systemic bias and promoting diversity and pay parity. A frequent speaker on innovation across technology, culture, and new ideas, she recently spoke at DMEXCO 2020, CES 2020, The Female Quotient Lounge, and The Drum panel on SEO & Keyword Biases. She is an advisor at IV.AI and on the US board for the non-profit organization Skateistan. She is a strategic partner to Lonely Whale and a founding member of Bluestockings Bookstore. Mordecai served as a mentor at Fast Company’s 2020 Innovation Festival and supported teams participating in Cannes Young Lions and the 4A’s. Previous positions in the industry include the advisory board of LACMA’s Art + Technology Lab and the Director of Innocean’s INNfluence group supporting women in advertising and media. She was recently named 2020 She Runs It (formerly Advertising Women of New York) Global Change Maker, VentureFuel Visionary for 2019, and 2019 Internationalist Agency Innovator of the Year.



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