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415 Tripping Down Maslow’s Hierarchy of Needs

Depending on the kind of business you want to start, you may want to be pickier about where on the pyramid you’d like to fall. In the higher levels, unless you are deeply embedded in the niche, you might have a tough time selling premium products at a premium price. If you are looking for quantity instead of quality, no one ever got fired for betting on money or food.

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