Krista’s focus on research and strategy combined with her background in UX and service design, allows her to bridge the strategy and design practices. As an experienced designer and strategist, she has worked with brands such as Fidelity, American Greetings, the Department of Defense, Bose, MINI, and National Geographic Channel. Before making the transition to an agency, Krista worked for several years in higher education as an educational technologist specializing in instructional design, visual design, and media literacy. She combines her background in teaching and learning with design research, design thinking, service design, and strategy to advocate for human-centered experiences. 

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