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654 The Big Lie: Most People Lie All The Time

Since most people lie all the time, you must watch what people do. This is why Design Thinking is closer to reality than market research. But even that is sullied: people will act differently based on the situation that they happen to be in. Maybe this is why there is always a disconnect – we can never be authentic enough with anyone until we actually DO. — https://ideateandexecute.com

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