I use a few tools to develop innovative new product ideas: humans like to be congruent, so drive them to attempt to be incongruent, and if an idea “upsets” you, it might just be a disruptive one.
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I use a few tools to develop innovative new product ideas: humans like to be congruent, so drive them to attempt to be incongruent, and if an idea “upsets” you, it might just be a disruptive one.