During my stint in sales, I realized that sales are broken. Very, very broken. And since then, it’s become even more broken. We are bombarded with thousands of sales messages, billions of spam messages, and hundreds of thousands of auto-calling bots daily. But, unfortunately, in all of this clamor, useful messages are getting lost. As an engineer, I thought there had to be a better way. There must be a way, I thought, to make this conversation more efficient. To programmatically create some engine that can create an optimal match between buyers and sellers – thus eliminating 99% of the junk on the internet – namely very poorly targeted sales messages. Ultimately, we can figure out a way to create an optimal matching engine that can reduce the massive amounts of daily sales messages we are burdened with. Even a robust “demand engine” might help a lot.