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828 From Physics to AI-Powered Media Buying: A Journey with Alex Makarski

In this enlightening episode of the thinkfuture podcast, Chris sits down with the multifaceted Alex Makarski. Starting as an engineer and physicist, Alex’s career took an unexpected turn, leading him to establish his renowned agency,, and to become a Google Premium partner. Delve into the intricacies of modern media buying as the duo unpacks the seismic shifts in the industry, from the rise of multi-channel networks to the complex world of machine learning in advertising. How do models like LLMs and chat GPT shape campaigns? Can AI soon master the art of media buying on its own, or will the human touch remain irreplaceable? Join us for a deep dive into the past, present, and tantalizing possibilities of AI in the media buying landscape. Don’t miss this rare blend of tech, strategy, and visionary speculation – only on thinkfuture.



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