This episode dives into the fascinating world of AI content detection, focusing on Originality’s tool designed to identify AI-generated content. Launched just before ChatGPT, originality aims to maintain authenticity in content marketing, distinguishing it from human-written material. The episode covers the challenges originality faces in keeping up with the rapid advancements in AI text generation models like GPT-3 and GPT-4. To stay ahead, originality employs an internal red team to test and strengthen its detection system. They’ve observed certain patterns across AI models, offering hope that AI-generated content will remain detectable even as technology advances. However, there’s an ongoing debate about the future of AI detection, with originality poised to adapt or even wind down if detection becomes obsolete. The discussion includes insights into originality’s foundation, its specific focus areas, and strategies for ongoing improvement in the face of evolving AI technologies.