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968 TIKTOK’S AI ADS AND AVATARS

Chris dives into TikTok’s latest venture: testing AI avatars for video ads. As explained, TikTok is leveraging AI technology akin to Sora’s, where users can generate complete 30-second videos from a simple text prompt. This innovation aligns with TikTok’s visual and dynamic format, allowing advertisers to integrate seamlessly non-intrusive video ads into the user’s feed. The discussion extends into the implications for future influencers, particularly given the rise of AI-generated content that mimics human influencers. The episode raises critical questions about the role of human influencers as AI begins to saturate even creative domains like content creation, potentially altering career aspirations for Gen Z who currently aspire to become influencers.

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