Many companies listen to 100% of customer interactions and constantly adapt their messages and operations to meet growing customer needs and changing behaviors. However, the… Read More »Why You Shouldn’t Listen To Your Customers
You are an innovator – and you are proud to be an innovator. You pride yourself on listening to your customer’s desires and building products… Read More »The Dangerous And Radical And Disruptive Are Squashed
I want to go into Mimetic Theory in a little more detail – I’ve just been reading René Girard’s Mimetic Theory (Studies in Violence, Mimesis… Read More »Boundless Imitation
One of the most interesting things about humans is how hypocritical we are. We study after study and get results after the result, but we… Read More »Act First, Become Later
Most of you know Occam’s Razor: The principle of parsimony or law of parsimony or the problem-solving principle that “entities should not be multiplied beyond… Read More »Is Keeping It Simple, Stupid?
Facebook, arguably one the most innovative companies in the world, is right up there against Apple (although I’d argue that they are more innovative than… Read More »What Are You Willing To Break?
Is it possible that we have yet to see breakthroughs in artificial general intelligence – or AGI – because machines are the epitome of order… Read More »Chaos Is Human – Order Is Machine
Today we’re talking about mimetic theory. It’s an interesting philosophy that I only just came across. When I first heard the name, it had to… Read More »Stop Copying Me: Desire And Design Thinking
One of my favorite writers is Dan Ariely, who wrote Predictably Irrational and The (Honest) Truth About Dishonesty. The major theme of both of these… Read More »Discovering That Your Customers Always Lie To Your Face
Now, more than ever (BTW, don’t you hate that phrase too), we live constrained within our own little realities. Our own little bubbles. Sometimes we… Read More »Break Out Of Your Bubble
Try this exercise. First, draw a circle. Imagine that this circle is all human knowledge. Now, add a wedge to represent what you know. Most… Read More »What Do You Know?
Something I learned: the human brain is a fantastic thing. Have you ever looked around you and marveled at your surroundings (unless you are sitting… Read More »The Human Brain Is An Amazing Thing
We live in a fantastic time. We now have more processing power in our watches than we used to have on our desks or even… Read More »Constraints Are The Best
Everyone thinks that plans are essential, and they are, to an extent, but so is resilience. Years ago, I read an article that compared the… Read More »Are You Ready To Change Your Mind?
As a libertarian, I love capitalism. It is the only system that humans have designed which works to improve the situation of those in the… Read More »The One Thing: Bring Joy and the Money will Follow
Stop Trying to Excel! If you watch anime or read manga, you’ll come across pretty common phrase – when a character is about to complete… Read More »Don’t Do Your Best!
I think it was Steve Jobs who famously stated something to the effect that customers didn’t know what they wanted, so he had to come… Read More »Does Customer-centric Design Thinking Impede Innovation?