Many companies listen to 100% of customer interactions and constantly adapt their messages and operations to meet growing customer needs and changing behaviors. However, the… Read More »Why You Shouldn’t Listen To Your Customers
You are an innovator – and you are proud to be an innovator. You pride yourself on listening to your customer’s desires and building products… Read More »The Dangerous And Radical And Disruptive Are Squashed
Today we’re talking about mimetic theory. It’s an interesting philosophy that I only just came across. When I first heard the name, it had to… Read More »Stop Copying Me: Desire And Design Thinking
One of my favorite writers is Dan Ariely, who wrote Predictably Irrational and The (Honest) Truth About Dishonesty. The major theme of both of these… Read More »Discovering That Your Customers Always Lie To Your Face
As a libertarian, I love capitalism. It is the only system that humans have designed which works to improve the situation of those in the… Read More »The One Thing: Bring Joy and the Money will Follow
I think it was Steve Jobs who famously stated something to the effect that customers didn’t know what they wanted, so he had to come… Read More »Does Customer-centric Design Thinking Impede Innovation?