Skip to content


Back when I was working at Yahoo, I conceived a unique initiative known as the Yahoo Futurist Program. This program was designed to envision the future, inspired by Yahoo’s 10th anniversary celebration. As part of the anniversary, a detailed flyer documented Yahoo’s journey, including nostalgic images of the founders working tirelessly under their desks and the company’s humble beginnings in old office spaces. This retrospective document concluded with a blank page inviting Yahoo employees, known as Yahoos, to envision the company’s next decade. This sparked my idea to look ten years ahead and explore where we might be.

Looking Ten Years Ahead

The exercise of projecting ten years into the future is a concept I frequently utilize in my discussions and interviews. For instance, if we were to look ten years ahead from now, we’d be considering the year 2034. This timeframe is near enough to feel tangible yet distant enough to allow for significant evolution. However, when I initially presented this idea to Yahoo’s leadership, I encountered skepticism. Many found the notion of predicting the future daunting, primarily because they were anchored in the present, attempting to extend current trends forward.

The Fallacy of Trend Analysis

A common mistake in future forecasting is relying on trend analysis—extrapolating current trends into the future. This method involves looking at today’s trends and attempting to predict their trajectory. However, this approach is inherently flawed due to the myriad uncertainties involved. For example, no one can accurately predict whether a company like Nvidia will double, triple, or quadruple in value. The variables at play are too numerous and unpredictable.

The Challenge of Uncertainty

The primary challenge in trend analysis is the unpredictability of which current threads will extend into the future and which will fade. Signals might suggest certain directions, but certainty remains elusive. This inherent uncertainty is what makes trend-based predictions so unreliable. The future is not a straightforward extension of the present; it is shaped by countless, often unforeseen factors.

Embracing a New Approach to Future Thinking

To truly envision the future, one must break free from the constraints of current trends. This involves disconnecting from the present and imagining a future unbound by today’s realities. It’s akin to flipping a coin—each flip is independent of the previous one. Similarly, each moment in the future can diverge significantly from the present.

Everything Will Happen: The Philosophy of Future Thinking

One of my favorite philosophies is encapsulated in the quote, “Everything will happen. The only question is when.” This perspective encourages a mindset that divorces future thinking from the past and present. By doing so, we open ourselves to a broader range of possibilities, unanchored by current limitations.

The Role of Science Fiction in Future Thinking

Science fiction authors excel at this form of thinking. They craft visions of the far future, free from the constraints of today’s world. These imaginative scenarios can then be backcasted closer to our time to provide direction and inspiration for where we might head. This method of future thinking allows for the creation of entirely new paradigms, unshackled by current trends.

Creating a Future Unbound by Today

To effectively plan for the future, we need to detach ourselves from the web of today’s threads. Instead of trying to extend today into the future, we should imagine a future wholly disconnected from our present reality. This imagined future can then serve as a blueprint, guiding our actions and innovations toward realizing this vision.

Envisioning and Creating the Future

The process of creating the future often starts with someone envisioning a new possibility. This vision, whether conceived by the same individual or someone else, is then brought to life through dedicated effort and innovation. Many of the advancements we see today began as someone’s distant vision of the future.


Thinking about the future is not about projecting today forward but about imagining new possibilities entirely. By freeing ourselves from the constraints of current trends, we can create a more innovative and dynamic future. The Yahoo Futurist Program was born out of this philosophy, and it continues to inspire forward-thinking and visionary planning. As we move forward, let’s remember to disconnect from today and envision a future where anything is possible. This is how we can truly think future.

don't miss a single episode!


ai startups and the future

we don’t spam!

5 1 vote
Article Rating
Notify of

Inline Feedbacks
View all comments
Would love your thoughts, please comment.x